Scott Peterson
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Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.
Marketing is no longer a one-way street, but an engagement in a conversation with...
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From terror attacks to the War on Terror, bursting real estate bubbles to crystal meth epidemics, sexual predators to poisonous toys from China, our list of fears seems to be exploding. And yet, we are the safest and healthiest humans in history. Irrational fear is running amok, and often with tragic results. In the months after 9/11, when people decided to drive instead of fly-believing they wee avoiding risk-road deaths rose by 1,595. Those lives...
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As recently as a generation or two ago, the lack of financial ability wasn't a handicap for the average person. But in today's world-where most of us have been forced to manage our own investment and retirement portfolios-it has become essential to understand the finer points of our financial life. While the meltdown of 2008-2009 has compounded the complexity of the investment landscape, timeless investment principles can help you navigate even the...
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HOW CHINA'S ASCENDANCE AS AN ECONOMIC SUPERPOWER WILL ALTER THE CULTURAL, POLITICAL, SOCIAL, AND ETHNIC BALANCE OF GLOBAL POWER IN THE TWENTY-FIRST CENTURY, UNSEATING THE WEST AND IN THE PROCESS CREATING A WHOLE NEW WORLD
According to even the most conservative estimates, China will overtake the United States as the world's largest economy by 2027 and will ascend to the position of world economic leader by 2050. But the full repercussions of China's...
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What makes the world's most successful individuals so good at their jobs? What do they do that others don't?
The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people-and the relationships you build with them-that form the cornerstone of long-term success, sales growth, and excellence....
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Owning Up
Your world as a director has suddenly changed. You've seen members of other boards take the heat when their companies imploded. The managements of Lehman Brothers, Bear Stearns, Merrill Lynch, and Washington Mutual clearly failed, but so did their boards. Now the board of every company beset with problems is coming under scrutiny.
The pressure is on. Your board must own up to its accountability for the performance of the corporation....
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In his celebrated 1993 book The Clash of Civilizations, political scientist Samuel Huntington argued that the fundamental source of conflict in the post - Cold War world would not be primarily ideological or economic, but cultural. In The Geopolitics of Emotion Dominique Moïsi, a leading authority on international affairs, demonstrates that our post-9/11 world has become divided by more than cultural fault lines between nations and civilizations....
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John Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-is an industry pioneer. Over the years, he has single-handedly transformed the mutual fund business, and today, his vision continues to inspire investors.
It has been over a decade since the original edition of Common Sense on Mutual Funds was first published. While much has changed during this time, the importance of investing and the issues addressed...
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Investing is simple, but never easy. We carry a lot of investment baggage, including hot tips from friends and the financial media, as well as complicated financial recommendations from Wall Street "experts." Yet the biggest obstacle we face is the tendency to outsmart ourselves. In order to overcome this obstacle, you need to follow straightforward strategies that will consistently push your portfolio ahead of the pack by an additional 3 to 4 percent...
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Our intuition about how things should behave is usually right in the everyday world. We see the baseball soar in the air, arc, drop, and lie stationary on the ground. Through data gathered by our senses and basic knowledge of the laws of classical mechanics, the motion of a ball makes perfect sense.
But enter the world of the tiniest particles on earth-the motion of electrons, the shapes of molecules-and everything we think we know about the world...
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Make the Right Choices Today and Take Control of Your Future When times are good it is easy to go along for the ride. When the going gets tough-the economy tank, jobs disappear, families are disrupted-it's more vital than ever to reassess the real meaning of success, and how you can achieve it on your own terms, in your own time. Real and lasting success doesn't happen merely by chance. It is not subject to the whims of the economy or the dictates...
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How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the...
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In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions. In this groundbreaking book, Larry Rosenberger and John Nash draw on over fifty years of experience in helping...
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You negotiate every day of your life. Whether you are asking your employer for a raise or persuading your child to do his homework, everything is a negotiation. Written by Gerald Nierenberg, the world's foremost authority on the subject, and recognized as the Father of Contemporary Negotiation, The New Art of Negotiating is an updated, expanded version of the million-copy bestseller , The Art of Negotiating, which was the first on the subject of negotiating...
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Kelley Puckett and Scott Peterson's classic take on the fan-favorite Batgirl! Cassandra Cain is a fighter like no other. At only 17, the teenage assassin takes down enemies three times her size without batting an eye. But her incredible skills come at a cost: unable to speak or write, Cassandra instead reads body language as naturally as breathing-an ability that makes her even deadlier. After Batman witnesses her save the life of Commissioner Gordon...
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Batman Gotham Adventures volume 2
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This all-ages collection of stories set in the world of Batman: The Animated Series stars one of Batman's most vexing villains…the Riddler! His schemes are never easy to solve, and in these adventures, it's no different! Riddler flips the script by leaving Batman clues…to other villains' crimes, and faces the music when he holds a rock star hostage! And when a copycat tries to steal the Riddler's style, who will find them first-Batman or the Riddler?...
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Batman Adventures volume 7
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In these previously uncollected stories inspired by the hit Batman: The Animated Series, Batgirl swings across the rooftops of Gotham City alongside Batman, Nightwing, and Robin to battle the likes of Harley Quinn, Poison Ivy, and Ra's al Ghul. She even finds time to team up with her father, Commissioner Gordon, to catch two escaped convicts. Collects the all-ages Batgirl Adventures #1 and Batman: Gotham Adventures #8-9, #22, and 38!
38) The Current
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Jake loves living in Chicago but when big city violence hits a little close to him his parents buy a campground in rural Minnesota and moves the family there. Jake hates living at the campground until he meets Peter, the boy from across the river. The two quickly become best friends and spend a fun-filled summer together on the river. In one of their conversations, Peter shares his faith with Jake. Jake uses his new faith to help a friend through...
39) Miles Between Us
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It was twelve years after the divorce and Luke (Dariush Moslemi) hadn't heard from his ex-wife (Kelly Morton) in over a year and when the phone rang that morning, he had no idea how that call would change his life. Luke and his daughter, Gabby (Anna Stranz), were all but strangers, but that phone call marked a new beginning and set them both off on an emotionally complicated journey of discovery. It's a touching story of pain, hope, healing, and redemption,...
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Batman Beyond volume 2
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Terry McGinnis is the Batman of the future, protecting a high-tech Gotham City from threats new and old. But the battle is never-ending...and soon there might not be a Gotham left to protect! After Terry's friend and ally, Max, is recruited by secretive Undercloud for her extraordinary computer abilities, she discovers the full extent of their mission, and it threatens to control the city! Meanwhile, in Neo-Gotham's slums, a new Batgirl is rising...but...